What is UpliftK12?
UpliftK12 is an online platform designed for math educators teaching K-12 students. It offers a range of manipulatives (both physical and visual tools) to help students understand math concepts. The platform aims to improve online math education.
Critical Issues
In its beta stage, UpliftK12's homepage failed to clearly explain the platform's features and services. This lack of clarity made it difficult for visitors to understand the value of the platform and decide whether to sign up. Founder Mehul Shah tasked us with redesigning the website to address the following concerns:
- The home page needed a better explanation of what features, activities, and services were offered through the platform.
- The home page itself did not guide the site visitor through what services it offered, inhibiting their ability to determine whether they would like to sign up for the service.
Research
Interviews with Educators
We interviewed math educators (references provided by Mehul) to understand their needs and challenges when using online tools. Our key insights included:

Lesson plans need to be engaging
Teachers wanted engaging, interactive games and activities that they could use in their online lesson plans.

Teachers are limited on time
The platform needed to be user-friendly, allowing intuitive navigation for teachers to quickly utilize it without any hassle.

Flexibility in tools is key
A variety of tools was important to support different teaching and learning styles.